Merch Navideña
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A festive merchandising and packaging design project for the holiday season. The project included the creation of seasonal product packaging, promotional materials, and branded merchandise with a cohesive Christmas theme that balanced tradition with modern design aesthetics.
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Creative Direction
Concepts, Styles and Visual Systems
Every branding project begins with a defined vision of identity, style and visual communication.


Behind the Design
The Complete Creative Process

Every element was designed and refined, from initial conceptualization to final implementation.
The creative process involved brand research, concept development, design iteration, visual identity refinement and creation of application systems that ensured consistency across all touchpoints.
"Every branding project is a dialogue between identity and visual expression. Strategy sets the foundation, and design completes the brand narrative."
Designed, Developed, Implemented
Bringing brand identity to life through strategic design and visual execution.





More than a logo, a complete brand identity
Each project combined strategic development, visual design and systematic application to create a cohesive identity.

